Boulevard Tours + Recreation Center
Hosting thousands of beer lovers with a warm welcome
One of Kansas City’s most cherished companies, Boulevard Brewing Co. hosted approximately 60,000 visitors in 2015, however their current space was forcing them to turn away additional visitors and didn’t fully meet their needs. The company acquired a four story building, immediately adjacent to the brewing campus, and selected Helix to transform the space into a new visitor’s center.
Location: Kansas City, MO
Size: 16,000 SF
“Our former tasting room only had limited space, so if you were visiting it was hard to come here and try a beer,” said Amber Ayres, Boulevard’s director of tours and recreation. “But now we have the space, so you can come here, check out new stuff, and have a beer on the patio with your friends. It’s exciting for us to finally be able to tell more people, yes, come on down and check us out.”
The first floor consists of an “Experience” area with exhibits about beer and Boulevard, an expanded retail shop and a much larger tasting room. The second floor is devoted to a Beer Hall featuring the brewery’s beers and offering a limited selection of food. Helix worked in conjunction with local artists and craftsman to translate the Boulevard brand throughout the furniture, graphics, exhibits and design details.